Campaign Execution: Personas / Personalization
Imagine all of your customer data in one place, where you can view and measure every interaction, and gain insight into customer behavior. You can spot similarities among buyers and identify trends, equipping you to develop new personas and target your messaging in more meaningful and effective ways.
Backed by Sitecore, our experience marketing approach encompasses all customer touch points. Whether you’re delivering an experience via web, email, mobile app, social media, print, or e-commerce, you can manage your presence in one place.
We’ll guide you through:
- Persona development
- Buyer journey analysis
- Implementation and management of customer listening systems
- Personalization and engagement automation
- Next-best-offer predictive analytics
- Loyalty and reward programs
- Measurement against KPIs