Digital Commerce Directly Impacts Customer Loyalty, Customer Engagement

Tom Cole, CEO at RDA shares his thoughts on an article from Loyalty360  - “The survey data from Gartner does a nice job of communicating the shifting role of the CMO and the digital tools that allow the CMO to take a leadership role driving e-commerce transactions and increases in sales and customer engagement.

 Digital commerce is on the rise once again, according to a new Gartner survey of marketing executives, and its importance lies, in part, in its ability to directly impact and drive customer loyalty and customer engagement. [...]

How Location-Based Marketing Will Evolve In 2017

Marty Benshoff, Account Executive at RDA shares his thoughts on an article from AdWeek - Consumers are accelerating their use of mobile, and location information will likely play a key role in providing that “brand winning” experience.  Done correctly, it can delight a consumer!”

Location-based advertising and marketing technology has seen tremendous growth and improvement in 2016. [...]

Retail Loyalty Programs Key To Competitive Advantage

Tom Cole, CEO at RDA shares his thoughts on an article from Appliance Retailer - “A key take away - your mobile and web customer experiences must be tied and reward your customers for buying how they want to buy.” 

For retailers, differentiating their brand in a crowded space is not only critical but also more difficult than ever. This is because consumers have more shopping choices at their disposal, whether shopping at a specialty retailer or mass merchandiser, on from a computer or mobile device. [...]

How Mobile And Big Data Are Changing Retail Marketing

Marty Benshoff, Account Executive at RDA shares his thoughts on an article from National Retail Federation -Interesting read explaining why mobile will soon be the primary revenue channel for e-commerce.”

For many retailers, mobile has shifted from a long-term consideration to the driving force for growth, delivering new customers and revenues — right now. [...]

2017 Predictions For Mobile Marketing And Loyalty Trends

Tom Cole, CEO at RDA comments on an article from AdWeek - “2017 is the year the building blocks can be assembled so you can drive revenue through a meaningful relationship with your customers and measure the ROI from your efforts.”

Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017.

According to eMarketer, the majority of U.S. [...]

Why You Aren't Selling More Online (and how to fix it)

Betsy Silver, Business Development Director at RDA comments on an article from the WBJ - “Two important factors when transforming to the world of content marketing are to make sure you provide the right content to each of your target audiences, and include a Call to Action (CTA) appropriate to the level of trust you have built with that audience."

It remains an elusive element in the online sales and marketing efforts of so many professionals I talk to and observe each week. [...]

Balancing Personalization In Retail - Retail Merchandiser

Marty Benshoff, Account Executive at RDA comments on an article from Retail Merchandiser - “We keep reading  that the brand is now defined by the experience your customers have.  If so, Retailers have to get personalization done correctly.  This article backs that up and gives some interesting insights.”

Frequent Amazon shoppers are familiar with the row of recommended items based on their search history or purchase history. [...]

The Future Of Pipeline Marketing: Trends Marketers Need To Watch For

Tom Cole, CEO at RDA shares his thoughts on a recent article from Business 2 Community - “If you'd like to get a feeling for where you fit in versus your peers when it comes to thinking about Digital Marketing this article has some good comparative information.”

2016 has been a year of technological innovation and adoption in the B2B marketing world. [...]

How To Use Apps To Make Customers More Loyal

Marty Benshoff, Account Executive at RDA comments on a recent article from Social Barrel - “Great information on how brands use mobile apps to drive customer loyalty and bring in new customers.”

Loyal customers are vital for the survival of a business. Customers who keep returning not only provide the revenues a business needs to keep lights on and computers running, but they are often the ones driving in new customers through excited word-of-mouth. [...]

Welcome To The World Of Connected Creativity

Tom Cole, CEO at RDA comments on a recent article from MediaPost – “To all of our Marketing Department clients and Marketing Agency friends - Connected Creativity benefits you and your clients. RDA is your partner to tie the systems together and prepare the data for you, so you both can benefit from closed loop marketing programs. Helping you is what we do!”

There’s a trend in digital marketing that will result in what I am referring to as Connected Creativity. [...]

Use Of Retail Apps On The Rise As Brand Loyalty Increases

Marty Benshoff, Account Executive at RDA shares his thoughts on a recent article from Loyalty360  - “Good article on how mobile is exploding, increasing the basket size, and enhancing the in-store experience.”

According to a new white paper from App Annie titled, “The Growth of Retail Apps: What Retailers Can Learn from Top Apps,” mobile disruption to retail is no longer a distant threat. It’s arrived. Many retailers are now omnichannel and experiencing the benefits mobile can bring to their existing businesses. [...]

Forrester B-to-B Marketing Predictions: Customer Focus To Sharpen

Tom Cole, CEO at RDA comments on an article from Adage.com - “Forrester thinks this is the year for B2B marketing and sales to focus on targeted accounts. They cite integrating your digital tools (i.e CMS, CRM, and eCommerce) as the enabler to providing your customers with a personal experience before-during-after the sale. We all agree, loyal happy customers buy more.”

Will 2017 be the year that business-to-business marketers finally get serious about so-called account-based marketing? [...]

Five Ways To Caffeinate Your Customer Experience In 2017

Marty Benshoff, Account Executive at RDA comments on an article from CustomerThink  - “We’ve all experienced personalized marketing done well and it makes you feel connected to the brand. According to this article: 78% of consumers are more likely to become repeat customers if a brand provides personalized offers. This is a great read on how to get there.”

If you aren’t thinking about how to amp up your customer experience for 2017, you’re already behind. [...]

B2B Mobile Apps: Why Your B2B Business Needs To Care About Mobile

Tom Cole, CEO at RDA shares his thoughts on an article from Business 2 Community - “Mobile, Mobile, Mobile - it's here to stay and out numbering desktops. The real question is what gives you better customer engagement - a mobile website or a mobile app?  This article and the survey results gives you food for thought as to which, or both, are best for you.”

Mobile apps are garnering a lot of attention in the world of B2B eCommerce. [...]

Integrated Digital Delivery Models: It’s Now Or Never

A Director of Business Development at RDA shares his thoughts on a recent article from The Financial Brand - “Financial institutions need to embrace digital transformation and provide consumers with a seamless and integrated experience across the spectrum of ‘click and mortar’ solutions.”

61% of financial executives say the customer experience in digital channels is a top priority, but only 15% say they are using digital platforms as a primary way to connect with consumers. [...]

The Martech Lowdown: 2016 Trends In Review And A Look At Our Bright Future

An Account Executive at RDA comments on an article from Marketing Land - "A good summary of Martech trends that emerged in 2016 and what's to come. Marketers are still using disparate solutions that make it difficult to get a clear picture of their customers. Platform solutions that keep channels and customer data intertwined may emerge as a more effective approach to deliver personalized journeys that drive customer loyalty."

Reviewing advances and setbacks in the marketing technology and ad tech industries in any given year is like watching a NASCAR race. [...]

From Persona To Personal: The Potential Of The Customer Experience

Marty Benshoff, Account Executive at RDA shares his thoughts on a recent article from American Marketing Association -Wow!  Done correctly, personalization allows you to outsell your competitors by 20%.  This is a great article that shows where customer experience is heading, and how to use mobile to help deliver it.” 

Each passing generation of marketers has been chasing the same carrot: how to communicate directly with each customer in a personal way. [...]

5 Ways To Turn Customer Experience Data Into Dollars

Tom Cole, CEO at RDA comments on a recent article from CMS Wire - “If you want to create an exceptional customer experience this is a good primer with 5 simple steps.”

For most companies, there is no shortage of tools and services available to track customer experience.

There are plenty of options for creating custom customer surveys, an ever increasing number of platforms tracking social media brand engagement, and many services for recording the behavior of digital customers while on ads website or app. [...]

Customer Loyalty Programs Make For A Marketer’s Secret Weapon

A Director of Business Development at RDA comments on an recent article from CIO.com - “An effective loyalty program provides benefit to customer and brand - capturing relevant and actionable customer data which, when integrated with data gathered through other internal and external channels, can drive meaningful, personalized customer engagement.  

If you look around at the leading companies and brands in your industry, you’ll notice that just about every one has some sort of customer loyalty program in place. [...]

Use Big Data To Create Value For Customers, Not Just Target Them

Tom Cole, CEO at RDA shares his thoughts on a recent article from Harvard Business Review – “Marketing, Sales and Product Innovation executives can all benefit from information about their customers. As sources of data and sensors become more prevalent information will unleash tremendous growth opportunities.”

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys what when and at what price? [...]

5 Ways To Build Beautiful Customer Relationships

An Account Executive at RDA shares his thoughts on an article in CMS Wire - “Connecting systems (CRM, CMS, E-Commerce, etc.) provides data that ensures companies are delivering a consistent and personalized experience that customers demand.  Making sure these systems are speaking to each other is crucial to delivering the right content across every customer touchpoint."

Technology has become a permanent fixture in our lives but using it to create a relationship that works for both sides takes care and consideration. [...]

3 Digital Marketing Trends The Customer-centric CMO Must Prepare For Now

Tom Cole, CEO at RDA comments on a recent article from Marketing Land -Focus on the Customer is a marketing strategy that is highly touted today. This article hits three areas to address to have the tools you need to be customer centric.” 

Digital marketing is on the precipice of major change, driven by new technologies and the multi-screening, highly connected consumer. [...]

Four Advantages Of A Mobile Product Catalog

Marty Benshoff, Account Executive at RDA shares his thoughts on an recent article from Business 2 Community -  B2Bers, you may want to read this!  Mobile is already 30% of B2B ecommerce sales and growing.  This is a great read about the advantages of a mobile product catalog. 

With mobile accounting for 30% of all B2B eCommerce sales, it’s imperative that suppliers of all shapes and sizes digitize their catalogs, for use by both customers and sales reps. [...]

Why Marketers Still Can't Figure Out Their Data

Tom Cole, CEO at RDA shares his thoughts on an article from MediaPost - "The positive results are undeniable. Having an accurate picture of your clients and prospects can only be gotten through objective data. No two tools are the same, and no one tool is a complete solution. A quick read that highlights the need to stay focused on your marketing objectives and to be flexible as you evaluate tools. We, at RDA have nearly three decades of helping our clients pick and implement tools that solve today's requirements while fitting into a long term plan. [...]

Customers' Digital Behavior Drives CIOs To Partner With CDOs, CMOs

Tom Cole, CEO at RDA comments on an article from CIO.com - "For decades IT leadership has focused on efficiency by putting order to business process and information. The priority has been on control and cost savings. Increasingly businesses are pushing IT leadership to get back to the #1 priority - Revenue Generation. The only way to systemically generate more revenue is to better understand your customers' needs and what they value. [...]

6 B2B Marketing Predictions For Summer 2016

Tom Cole, CEO at RDA shares his thoughts on an article from Business 2 Community - "B2C pioneered Digital Marketing, B2B is now catching on - it really is "People2People". To accomplish this you must have a vision for what you need to do to drive business for your firm *and* a plan for how to evolve and put the right Marketing Technology (MarTech) tools in place at the right times to achieve your plans." 

Marketing innovation is thriving, and the opportunities for B2B business to ride its waves are expanding each year. [...]

18 Stats About Marketing Analytics That Will Make You Nervous

Tom Cole, CEO at RDA weighs in on a recent article from Business 2 Community - "Data simply allows you, with a great deal of certainty, to create the opportunity for you to offer what your client may want."

According to an IBM survey of over 700 CMOs, one of the top four priorities this year is to “inject data-driven insights into every marketing decision.”

We all know how valuable data is — just look at the hundreds of data and marketing analytics vendors that have sprouted up in the last few years for confirmation. [...]

Can marketing tech track the entire customer lifecycle?

Tom Cole, CEO at RDA comments on an article from CIO.com - "Excellent write up on the state of Marketing Technology. Where do you stand?"

Can marketing tech track the entire customer lifecyle?

It’s old news that technology is the beating heart of today’s marketing. In fact, deep within the desktops, laptops and mobile devices of any enterprise marketing department you’ll find a complex technology stack of solutions. [...]

Five Reasons Predictive Marketing Software Should Be Your New BFF

Tom Cole, CEO at RDA comments on a recent article found on MarketingProfs - "Good article as a primer, a quick and easy read to get the point across – capturing digital actions by prospects is the most effective way to predict what they really want - having data to get to the right person, with the right offer, at the right time is the win for marketing."

Five Reasons Predictive Marketing Software Should Be Your New BFF

Let me paint a picture for you. It's the year 2000. [...]

What Customer-Centric Predictive Analytics Looks Like

Who wouldn't want a crystal ball, that knew customer's intentions before they knew themselves?

The idea of using predictive analytics to understand and influence customer behavior has tantalized retail and hospitality industries.

It's not a new idea. Retailers, communication service providers, transportation and hospitality industries have used many predictive models to understand consumer behavior in the past. However, with changes in business models and consumer behavior, the predictive patterns change too. [...]