Content management is integral to a modern digital marketing program, and it’s a critical component of the experience marketing process. By the time you’ve landed here, however, you probably already understand and wholeheartedly endorse this concept.
A robust content management system (CMS) is vital because it puts the power of content deployment where it should be: squarely in the hands of your marketing team. And when your CMS is integrated with your CRM, ERP, and eCommerce systems, you can develop and distribute more relevant and effective content because you’re basing it on real customer data—data that is (cue angels singing) all in one place. Now your marketing team is freed to develop scathingly brilliant ideas with the power to put them in motion, and your IT group can focus on keeping your systems up and running.